Every once in a while someone says to me:
“Yeah, but you’re probably too busy with those big productions and crews and stuff…”
Or:
“I’d love to work with you, but our project is too small for what you do.”
And every time I hear that, I kind of smile and think: Wait, how did I get here?
Because yes, I absolutely do large campaigns with crews, planning, logistics, multiple locations, stylists, the whole circus.
But that’s not all I do.
Not even close.
Solo shoots are still very much my thing
I’ve said it before: I love the variation.
Give me a day where I walk into someone’s workspace with just a camera, a mic, and my curiosity, I’m happy.
Give me a simple portrait assignment. A testimonial. A short docu-style photo series. A social video, raw and honest. Let me quietly observe, light well, and capture something real.
That smaller scale has something beautiful. Direct. Human. No distractions.
And when the story is strong, you really don’t need more.
From full production to pure instinct
Don’t get me wrong,I really enjoy structured processes. I love working with a clear briefing, pre-production meetings, call sheets, well-organised crews, styled sets, moodboards, the whole shebang. That kind of clarity creates focus. It makes you sharper. It’s a well-oiled machine.
But I equally enjoy the opposite:
walking into a space alone, well-prepared but unbriefed. Just me, my camera, a few extra lenses, and whatever the day brings.
Observing. Feeling the moment.And simply making the best of what’s in front of me: creatively, calmly, instinctively.
And here’s the cool thing: when you’re flying solo, you’re in control of every detail. You make every creative and technical call. You carry the whole thing, and you learn from every decision, fast. That kind of hands-on experience feeds right back into bigger projects.
At the same time, many of the insights and habits from bigger productions—like structure, flow, communication—can be scaled down and applied to smaller shoots as well.
It’s a two-way learning street.
So switching between big and small productions isn’t just a nice break, it’s a growth engine. The variation keeps you sharp. It keeps you humble. And it keeps you learning. Every single time.
It’s not about big or small. It’s about fit.
Sometimes a story needs a big team and six locations.
Sometimes it just needs one good question and someone brave enough to answer it on camera.
Both are valid. Both are fun. And both have their place in my work.
So no, I’m not “too big” for your idea.
And no, it doesn’t need to be a full-blown campaign to land in my inbox.
If there’s a story, a face, or a message worth telling, I’m in.
Not all projects require teams of creatives thinking through concepts for weeks, or large crews building and lighting production sets.
Sometimes it’s just you and me and an open mind.
We talk, we explore the idea, and we take it from concept to result in a simple, focused way.
No noise. No layers. Just a story, a camera, and some clear thinking.
Let’s keep it real and keep it moving.
Need something small but well-made?
Reach out. Let’s keep it simple and strong.
